Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Formulations Made in the USA
Happiness Guaranteed
Crafted in Small Batches
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Formulations Made in the USA
Happiness Guaranteed
Crafted in Small Batches
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Formulations Made in the USA
Happiness Guaranteed
Crafted in Small Batches
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Formulations Made in the USA
Happiness Guaranteed
Crafted in Small Batches
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Formulations Made in the USA
Happiness Guaranteed
Crafted in Small Batches
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Formulations Made in the USA
Happiness Guaranteed
Crafted in Small Batches
Ingredients
DHA (sugar cane-derived)
Native To: Germany
Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.
Coconut Oil
Native To: Philippines
Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.
Witch Hazel
Native To: North America
Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).
Shea Butter
Native To: Africa
Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.
The Ultimate Glow - Results Don't Lie
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
felt more confident in their own skin after using our self tanner.*
experienced a significant improvement in their overall skin glow.*
rated the texture of our lotion as excellent.*
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
rated this self tanner as excellent compared to other tanners they’ve used in the past.*
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Naturally, the best tan you've ever had.
Flawless Glow
Potent Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Our Story
Founded by 2 childhood friends, Beauty by Earth began with a mission to create skincare made from clean, safe ingredients. Products powered by naturally derived ingredients, backed by science, and designed to actually work.
From humble beginnings in a garage to a trusted name in clean beauty, our journey has always been guided by one principle: transparency.
Today, that mission lives on in every formula.
Effective, thoughtfully crafted beauty products that deliver real results without compromising your health, values, or budget.